The MBA is designed to suit managers and professionals from across business, government, defence, and civil service, and may appeal to those who not only want to achieve success for themselves and their organisations, but also have a passion for making the world a better place. The curriculum addresses real-world challenges, such as the transition to a zero-carbon economy and technological changes like Industry 4.0, and provides a creative environment for generating new knowledge and practical solutions. Students can benefit from research-active academics who are able to enrich the programme with the latest thinking around the current issues and challenges faced by organisational decision-makers.