Jude Hough is an Innovation and Growth Specialist at Exemplas, focusing on the Innovate UK Business Growth service. With a deep understanding of retail, digital marketing, e-commerce, social media, and business development, Jude is recognized for her creative problem-solving skills. She has a rich history in entrepreneurship, notably as the founder of Hey Jude Digital and the co-inventor of an award-winning potty training product with Dry like me ltd, which was available in major UK and US supermarkets. Additionally, Jude is the author of the Amazon top-selling book "How to Potty Train," reflecting her commitment to innovative and practical solutions.