Speakers

Rowena Wilding is a B2B marketing strategist who helps facilities management and workplace brands stop sounding like the business equivalent of beige wallpaper and start showing up like the obvious and only choice. For the last 15 years she’s built positioning, messaging and campaigns that turn “sure, we can do that” into clear value, real demand, and sales conversations with the right people.

She’s known for putting values at the centre of strategy, not as a bolt-on, but as the commercial engine. Inclusion, wellbeing, sustainability and social value become proof, differentiation, and trust when they’re translated into outcomes decision-makers actually care about.

Rowena’s also on a mission to make the workplace less… 1957. Which is why you’ll find her on panels like “The problem with men?” talking openly about the leadership gaps women are still expected to climb, while keeping it practical: if we want better workplaces, we need better power systems, better narratives, and better standards.