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From Real Estate to Real Experience: Digital Workplace Experience (DWX) Becomes the Enterprise Operating System
The workplace model we inherited, plan, own, occupy, manage, was built for predictability. Stable org charts, stable headcount, stable routines, and offices that changed once a decade if you were feeling rebellious. That world is gone. Hybrid work has broken the old assumptions about presence and productivity. AI is reshaping roles and workflows in real time. Organizations are collapsing and flattening, with more fluid teams, faster cycles, and fewer layers between decisions and execution. In short: the workplace can’t be a fixed asset anymore. It has to behave like a product and a service.
This session introduces the Digital Workplace Experience: a new operating system for the modern enterprise that replaces static planning with continuous adaptation. It means shifting providers from project delivery to lifecycle service, blending planned and on-demand support, and breaking down the silos that keep workplace decisions fragmented across data systems, costs, ownership, and behaviors. When experience, operations, and technology are unified, the workplace becomes agile, measurable, and sustainable. Spaces respond to changing demand, users get frictionless support, and leaders can optimize outcomes, not just square footage.
Digital Workplace Experience is not a rebrand of “smart office.” It’s a fundamental shift in how enterprises design, run, and improve work, turning the workplace into a living system that can learn, adapt, and deliver value at the speed the business now moves.
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